We hear this a lot, especially in parenting. A proverb that means an entire community of people must interact with children for those children to grow in a safe and healthy environment. We believe the same sentiment deserves a place in sport.

Developing and running sport and academic programming with the goal of helping student-athletes and their families achieve their dreams in sport and life is not new to us. Since 2011, we have been delivering high-performance programming that goes beyond a transactional experience, through Global Sport Academy and STIX Hockey. And in 2021 two new brands emerged under the Village Sports umbrella to provide golf-specific programming, Forge Golf, and strength training and wellness, X-Factory. Through all our divisions, we believe in providing connection, communication, and support that go beyond just the programming. We have lived the concept of a village for years, and now it is time to bring it to life.

Village Sports was born out of a passion to help connect the dots between all our division brands: to develop, nurture, support and help raise youth-athletes up to be the best they can, both in and out of sport. We have created a brand that puts the athlete at the heart and centre of our divisions, and to connect and bring everything the athlete and their families would need into one spot.

We recognize it is tough for the family of student-athletes to put all the puzzle pieces together and to feel confident about decisions being made, not to mention the logistics of it all. We have strived to create an opportunity for student-athletes and their families to get everything they need, to gain access to the best training and development opportunities, and to feel connected with professionals that will not only help build but will have total and transparent connection to the student-athletes holistic plan.

Village Sports will enhance all our individual division brands by providing seamless access to thought leaders and coaching, cross-disciplinary training and roadmap planning based on a full lifecycle picture of our student-athletes.

It takes a village. And to us, Village means connectivity, and it means support and care for the growth and maturation of oneself to become leaders who give back. We believe that passion and love for sport becomes an incredible vehicle to help shape character and teach important life skills. Village Sports is more than a sport company, we are a life and leadership company.